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Jonah Berger - Invisible Influence: The Hidden Forces That Shape Behavior (Unabridged)
English | Size: 383.10 MB
Category: Everything Else

The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
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Category: E-Book
A Touch More Rare: Harry Berger, Jr., and the Arts of Interpretation

Nina Levine, David Lee Miller, "A Touch More Rare: Harry Berger, Jr., and the Arts of Interpretation"
English | ISBN: 0823230309 | 2016 | 384 pages | PDF | 4 MB
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